JJ – Whole Foods Markets KICKS Jamba Juice to the Curb
A few weeks ago I stopped by my local Whole Foods Market and noticed that Jamba Juice had been replaced with a non-branded juice bar.
But here’s the real victory. The juice bar had bio-degradable cups! And the blended juice was just as good, I tell you.
When I asked the counter person about the change they said there were several reasons aside from the Stryofoam cup. According to the unofficial word of this juice barrista, Jamba was in the process of adding some menu items that WFM corporate didnt’ agree with. In addition to the bad cups, Jamba was adding artificial sweeteners and other non-natural ingredients to the mix and Whole Foods decided to go without the chain.
I have since visited the WFM three times and am happy to report, of course, that the juice is just as good from the bio-degradable cups.
My hat’s off to Whole Foods Markets for standing up for the consumer and the environment.
@jmacofearth
permalink: http://bit.ly/jamba-fired


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