ACTION REQUEST: BOYCOTT SKECHERS! The SOPA of SHOES – TOMS vs BOBS – Skechers Social Media Takedown
Can Skechers ripoff social media darlings TOMS and get away with it? Let’s take this to the streets.
BOBS vs TOMS < the SOPA of SHOES. (initial Sopa of Shoes post from UBER.LA)
Here’s TOMS facebook page.
HERE IS SKECHERS FACEBOOK PAGE.
Okay, everything there looks good. Now here’s where the REAL TIME experiment comes in.
Skechers has started a COMPLETE KNOCKOFF of TOMS called BOBS.
Okay, see the similarity with TOMS? Nice to read their quote below the aspirational video, “Inspired by the South American alpargata shoe and the idea of gifting a pair with a purchase…” To be honest they would’ve had to have said something more along the lines of, “You know TOMS is kicking ass, so we’re introducing a clone idea just different enough to avoid a lawsuit.”
Okay fine, so how will Skechers deal with my BOBS knockoff comment on their facebook wall? Will I be deleted, moderated, or answered. And how long will it take. Will they find this post and comment? Will they ask me to take it down? Will Pfizer show up and ask me to remove their copyrighted images? It’s all open in social media. So let’s see what happens.
It is almost 6am CDT (central daylight time). And here’s my post for Skechers wall:
How can your company so blatantly copy TOMS with your BOBS campaign? Do you think the public is going to LOVE your ripoff marketing campaign? Can you brush off the criticism with this kind of response, on your BOBS page, “It isn’t a new idea, but it’s a great idea…”? You should be ashamed of your blatant knockoff of a beloved national brand. In the name of selling shoes you have sunk to a new low. Sure, you’re now going to do good by copying TOMS? Perhaps your statement should’ve been, “Inspired by TOMS and the idea of gifting a pair with a purchase…”
Let’s see how this goes. I’ll post this and keep you updated with any results.
Interesting to find this post on the “From Others” page:
Still no answer to Karen’s question from yesterday. Hmmm? Okay, so let’s try one more thing. If you read this post and want to contribute to the experiment, please visit Skechers facebook page and post your own TOMS v BOBS question. And go LIKE all the other posts by people asking the same question. We can create a cascade of comments that they will have to respond to. This could be the SOPA of SHOES. (I’m pretty sure that’s gonna require it’s own post. So far I’ve liked 15 TOMS vs BOBS post. Facebook told me to “slow down” in my use of that feature or be blocked from using the app.)
So let’s set our screengrab on another site instead. Here’s my post on the TOMS page regarding this issue.
Let’s see how this works out, shall we? (Updates to come.)
UPDATE: TOMS has a BOBS Response page:
If you have seen the Skechers TV commercial for “BOBS” and wondered what the heck it was all about, you’re not alone. We about fell out of our chairs when we heard the voiceover state, “Skechers is proud to join companies like TOMS,” as they show young women dancing through a forest in what appear to be replicas of our shoe designs. Maybe “join companies like TOMS” should have read “imitate shoes like TOMS?” We’re not quite sure.
We Can Change This!
In: SOPA of SHOES · Tagged with: BOBS, BOBS by Skechers, comments on facebook, deleting comments, skechers, skechers deletes comments, skechers deletes facebook comments, Skechers deletes social comments, skechers knocks off TOMS, Skechers on Facebook, TOMS knockoff, TOMS vs BOBS